• Shivani Singh

    Shivani Singh

    Junior
    Mumbai, India
    Management & Marketing

    Shivani's Bio:
    I’m a Management and Marketing degree student from Mumbai, India! I love sharing my stories and experiences at St. Scholastica!

  • Conrado Eiroa Solans

    Senior
    Madrid, Spain
    Psychology Major, Biology minor

    Katelyn Gehling

    Junior
    East Bethel, MN
    Exercise Physiology for Pre-Physical Therapy

    Malvern Madondo

    Senior
    Harare, Zimbabwe
    Mathematics & Computer Science

    Daniela Moreno Gomez

    Senior
    San Salvador, El Salvador
    Computer Information Systems and Finance

  • Jin Baek

    Senior
    Aurora, CO
    Biology and Chemistry (Pre-Med)

    Laila Zemar

    Sophomore
    Casablanca, Morocco
    Biochemistry, Biology and Pre-med

    Kathryn McCarrick

    Sophomore
    Saint Paul, MN
    Elementary Education

    Yael Ikoba-Ndjip

    Senior
    Brussels, Belgium
    Accounting Major; Finance minor

  • Takudzwa Munjanja

    Senior
    Gweru, Zimbabwe
    Health Information Management, CIS minor

    Bryan Chavez

    Junior
    Richfield, MN
    Accounting and Finance

    Neena Koslowski

    Junior
    Apple Valley, MN
    Management

    Shauney Moen

    Graduate Student
    Oak Grove, MN
    Doctorate of Physical Therapy

  • Shivani Singh

    Junior
    Mumbai, India
    Management & Marketing

    Laura Salazar

    Senior
    Bogotá, Colombia
    Marketing and Business Management

    Jason Chavez

    Senior
    Minneapolis, MN
    Psychology, Organizational Behavior, and Social Work

    Halle Nystrom

    Graduate Student
    Fargo, ND
    M.S. Health Information Management

  • Brooke Elvehjem

    Junior
    Mora, MN
    Biology

“Clapback” Culture

WHAT IS THAT?

WHY THE HECK SHOULD I CARE?

I’ll tell you exactly why! Last week, in my MGT Com. written class, we briefly touched upon a new, innovative and harsh concept that mankind as a whole has been falling prey to.

The best examples that I heard in class which helped me understand the concept were the “Tide vs. Gain” detergent as well as “Downy vs. Bounce”dryer sheet commercials. Haven’t you seen those over a gazillion times? It’s interesting how these brands, and companies use their media faucets to put the competitor down…instead of trying to find ways in which their own could be improved.

I guess, that is what happens when a species is close to its epitome of its advancement. That being said, this term “clapback” simply has a hollowed intent to exist. I mean…in my opinion, it’s an additional word for ‘comeback’. Since we didn’t make much out of the same in class as it was quite irrelevant to the discussion at the moment, I did some sole research. I found multiple definitions, explanations, meanings and even synonyms. However, the one that stuck with me elaborated by being the absolute devil’s advocate. And I couldn’t agree more with her/his ideology. Here’s my attempt at paraphrasing her/his thoughts –

Clapback is simply a dumb-assed replacement word for ‘comeback’ which in learned and spoke English would mean ‘retort’. It doesn’t really hold ground since ‘clap’ as a word with meaning doesn’t represent any of the intention or even the understanding. Rather clap has no correlation to come or back.

Moreover, the writer goes on to explaining  how other words like ‘pushback’, ‘blowback’, ‘payback’ could easily replace ‘clapback’. However, that’s not where it ends. The writer points out how the focus of the term completely neglects it’s etymology. The reason why I personally perceive this as dumb is cause words means things and, now we’re arriving at a place where any word can mean anything. Consequently, the world will be ‘barking’ at each other since we’ll only be communicating through noises. As no specific words would hold any intrinsic meaning anymore.

And why? We already had a perfectly fine working and functioning word to describe and get the same point across. But we required just one more word to say it right.

 

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