• Jordan Milan

    Jordan Milan

    Instructor
    Farmington, MN
    Marketing, Business Communication ’01; MBA ’07, University of St. Thomas

    Jordan's Bio:
    Welcome to my blog page! I co-teach MKT 4500: BlueStone Ad Agency. Through this class, students work on marketing projects for local businesses and nonprofit organizations. It’s a great resume builder for students and helps them get real-world business experience. I also work in the marketing department here at CSS. I’ve lived in Duluth for over five years and love it up here. I hope my blog will give you a glimpse of all the cool things going on here at St. Scholastica and in Duluth.

  • Yael Ikoba-Ndjip

    Senior
    Brussels, Belgium
    Accounting Major; Finance minor

    Neena Koslowski

    Junior
    Apple Valley, MN
    Management

    Laura Salazar

    Senior
    Bogotá, Colombia
    Marketing and Business Management

    Malvern Madondo

    Senior
    Harare, Zimbabwe
    Mathematics & Computer Science

  • Bryan Chavez

    Junior
    Richfield, MN
    Accounting and Finance

    Conrado Eiroa Solans

    Senior
    Madrid, Spain
    Psychology Major, Biology minor

    Daniela Moreno Gomez

    Senior
    San Salvador, El Salvador
    Computer Information Systems and Finance

    Shivani Singh

    Junior
    Mumbai, India
    Management & Marketing

  • Takudzwa Munjanja

    Senior
    Gweru, Zimbabwe
    Health Information Management, CIS minor

    Shauney Moen

    Graduate Student
    Oak Grove, MN
    Doctorate of Physical Therapy

    Halle Nystrom

    Graduate Student
    Fargo, ND
    M.S. Health Information Management

    Katelyn Gehling

    Junior
    East Bethel, MN
    Exercise Physiology for Pre-Physical Therapy

  • Jin Baek

    Senior
    Aurora, CO
    Biology and Chemistry (Pre-Med)

    Brooke Elvehjem

    Junior
    Mora, MN
    Biology

    Jason Chavez

    Senior
    Minneapolis, MN
    Psychology, Organizational Behavior, and Social Work

    Kathryn McCarrick

    Sophomore
    Saint Paul, MN
    Elementary Education

  • Laila Zemar

    Sophomore
    Casablanca, Morocco
    Biochemistry, Biology and Pre-med

Art & Copy

The aim of the class I teach, BlueStone Advertising Agency, is to provide students an opportunity to gain experience working for an ad agency by working with clients from local businesses and nonprofit organizations on various marketing needs. This week I had students watch Art & Copy, a documentary that explores advertising and the people behind some of the most famous campaigns.

Kicking around the idea of going into marketing or advertising? Watch this documentary. I pull some nuggets o’ wisdom every time I watch it. One of the ideas that resonates with me each time I watch Art & Copy are ideas around moving people to act through emotion. The example given in Art & Copy is Nike’s slogan Just Do It. This is a slogan that does more than sell sneakers. It emotes courage, activity, dealing with things in your life that you’ve been putting off. It’s an inspiring, strong, succinct idea.

The other hat I wear here at St. Scholastica is in the marketing department. This idea of moving people to act through emotion is something I think about and apply in my job all the time. Deciding to go to college – and then selecting your college – is a huge emotional decision for many high school students (and their parents). My role is to get to the heart of why you should consider St. Scholastica and communicate that in ways that high school students and parents can relate to.

As a matter of fact, this blog is one of those tools to communicate the CSS experience directly from the students – providing an authentic first-hand point of view of what makes this college special. The stories that students share on this blog go beyond anything  I could put in a brochure. They get to the heart of the college experience, and what an awesome and life-changing experience it is. I’ve encouraged students to blog about the good and the bad, the exciting and day-to-day routine, and the friendships that have formed through their college experience. Real, emotional stuff.

I look back on my undergraduate experience as one of the best, life-changing times of my life. I’m proud that my job is to help other students find their way to that experience.

 

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